Once upon a time, outsourcing was regarded as a way for businesses to cut costs by hiring cheaper offshore labour. Today, leading e-commerce players are tapping into global talent pools for an entirely different set of reasons.

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Here are 7 reasons why Australian e-commerce companies are looking to outsourcing.

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1. It helps you establish an international presence

For ecomm brands, growing your overseas presence is critical. 54% of consumers will increase the frequency with which they purchase from overseas merchants over the next 6-12 months. For e-commerce brands with global ambitions, partnering with offshore teams presents an opportunity to gain localised knowledge and on-the-ground insights for breaking into new markets. In short, offshoring serves as an entrée for building an international presence and consumer base. Buddle’s Remote Professionals (RPs) can leverage international working hours to assist your online customer support and help set up and boost your international presence.

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2. It can amplify your social media presence

With social commerce booming, having a robust social media strategy is non-negotiable for e-comm success. 59% of global consumers are likely to purchase from a merchant’s social media channels. For this reason, we're seeing an uptick in Australian brands turning to offshore social media teams to not only streamline their social media management and drive online brand awareness, but to create engaging content localised for audiences worldwide.

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Buddle has an active talent pool of e-comm marketing specialists with years of experience managing the social media channels of global e-commerce brands. So not only can they bring a wealth of expertise to your business, they also know what works and what doesn't so you don’t have to spend time figuring it out.

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3. It maximises resources and cuts costs

While cost savings will always be a driver of offshoring staff, offshore outsourcing today is more about optimising resource utilisation. Australian e-commerce companies can engage offshore experts that align with their specific needs, can quickly be scaled up or down, and can help them maximise their ROI.

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4. It brings fresh ideas 

Australian e-commerce companies looking for an innovative edge are tapping into offshore talent to bring diverse global perspectives to their pool of staff. Collaborating with professionals from varied cultures, backgrounds, and contexts sparks new ideas and solutions.

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5. It means 24/7 operations

When it comes to e-commerce, the digital economy runs around the clock across all time zones. By leveraging offshore teams across distributed time zones, e-comm players in Australia can accelerate time-to-market for new products, apps, and features while also making sure that their customers receive uninterrupted support and behind-the-scenes operations.‍

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6. It gives you more bandwidth

From demand forecasting to order fulfilment, successful e-commerce requires the seamless execution of processes and operations. Tapping into offshore talents can provide you with on-demand access to additional bandwidth for coping with spikes, scaling up for new initiatives, and freeing up local team members to focus on the bigger things.

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7. It allows you to access specialised skills

Finding professionals with cutting-edge skills in areas like digital marketing, UX/UI design, data science, and mobile app development can be challenging locally. By looking offshore, Australian companies can piece together best-in-class teams that offer the exact capabilities and expertise they need. Looking to hire remotely but don’t know where to start? Buddle helps you find, hire and onboard a powerhouse team for your business that look, feel and act like your direct employees. That means you control when they work, what they work on and their scope of tasks and responsibilities.

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‍Contact us today to get started.